The project of the kettle Qp is aimed at saving producer's economic problems by significant changes in the kettle design. A new projecting approach enables us to step aside from typical solutions and get a simple, inexpensive and organic device. Any consumer can afford this kettle, and it will suit any kitchen interior. The kettle Qp distinguishes itself from thousands of competitors which are seeking after design and waste producers' and customers' resources listed of being practical and economic.
Qp is project which maximum priority is commercial economy. Its outward appearance and ergonomics are to achieve maximum economy. The main project aim is to develop the cheapest kettle with organic design. The low price of Qp will attract any family even with low income. The price, functionality and industrial design are combined in Qp. Qp is an ordinary kettle with a closed heating element. The preproject surveys showed that a considerable kettle budget is spent on logistics (delivery costs, store, etc). Whereas by decreasing the production costs one could save only small percents of the kettle price, the economy of logistics expenses could economize more than 30% of the total costs. This fact was determinant in projecting Qp form factor. By decreasing logistics costs producers can get a cheap and affordable kettle.
In result Qp has a small size (142x142x244mm), uses all advantages of a square form, has low production and logistics costs, simple and clear ergonomics and extrordinary design.
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